Simple Web Copywriting Principles That Will Make Your Web Site Sell

Here's a couple of facts

Maybe, just maybe, there is a link between these facts.

Why?

Because most web sites are put together by techies and graphic designers that have no real idea of what makes a visitor want to buy.

The Answer?

It's simple.

Words Sell. Not fancy graphics, not flash intros, not clever animated banners and not 3d walk throughs.

Words.

Don't believe me?

Try this test. Already got a web site? Not making any money? Look at your site (if you don't have a site try this exercise for any other site you know well). Take away the graphics. Do the words alone make a compelling reason to buy.

Maybe, maybe not.

Now take away the words. Could your graphics alone persuade anyone to buy?

Almost certainly not.

Words sell. Web Copywriting is the skill of crafting words that achieve that one aim.

And guess what? Techies and web designers are poor at copywriting.

On this page I can only give you an outline of the basics of good web copywriting. For the best, most readibly accessible, definitive work available anywhere at any price see Ken Evoy's definitive work on copywriting for us all - "Make Your Words Sell" . Co-written with Joe Robson the whole manual, from preamble to last page, epitomises what good copy and copywriting is all about.

While I love Ken's work he is not noted for his brevity (pot calling the kettle black here Keith - Ken:-)). For the 2 minute introduction to copywriting - 2 minutes that will still put you ahead of 90% of all other web authors -

click here...