Small Business Growth
   Marketing for Small Businesses

Site Menu                

 

88 Ways You Can Get More Leads Now

So you want more leads? Doing all that you can already? Here's 88 specific things you could do now to bring in masses more leads.

Small Business Marketing

Seem a bit daunting? Use this as a brainstorming trigger list. Figure out what will work for you. Plan. And do.

Advertising,

  1. Business Cards
  2. Classified Advertising
  3. On-Package Advertising
  4. In-Package Advertising
  5. Banners Signs
  6. Bumper Stickers
  7. Card Decks
  8. Door Hangers
  9. Restaurant Placemats
  10. Newsletter Inserts
  11. Magazine Inserts
  12. On-line forums
  13. Bulletin Boards
  14. Newspaper Advertising
  15. Radio Advertising
  16. Magazine Advertising
  17. TV Advertising
  18. Internet Advertising
  19. Yellow Pages
  20. White Pages Listing
  21. Petrol Pump Ads
  22. Bag Stuffers
  23. Statement Stuffers
  24. Hoardings And Posters
  25. Taxi And Bus Advertising
  26. Cinema Advertising
  27. Flyers
  28. Window Displays
  29. T-Shirt Ads
  30. Stickers
  31. Refrigerator Magnets

Catalogues

  1. Printed brochures/Catalogues
  2. CD-ROM Catalogues
  3. Online Catalogues
  4. Interviews

Publicity

  1. Celebrity Endorsements
  2. Publish A Book
  3. TV Infomercials
  4. Radio/TV Interviews
  5. Letters To Editors
  6. Expert column in journal/newspaper
  7. Special Reports
  8. Fund Raisers
  9. Trade Journals
  10. Industry Newsletters
  11. Newspaper Inserts
  12. Press Release
  13. Sponsorships
  14. Newsletter
  15. Grand Openings/Special Openings
  16. Trade Shows

Sales Model

  1. Cold Calling
  2. Sales Personnel
  3. Training
  4. Agents
  5. Affiliate schemes
  6. Multi Level Marketing
  7. Commission only
  8. Loss Leaders
  9. Canvassing House To House

Education

  1. Seminars
  2. Workshops
  3. Correspondence Courses
  4. Handouts
  5. Fax-on-Demand
  6. Helplines

Direct Mail

  1. Sales letters
  2. Piggyback Mailings
  3. Post Card Mailings
  4. Personal Letters
  5. KIT – newspaper cuttings

Telemarketing

  1. In-Bound Telemarketing
  2. Outgoing Calls
  3. Voice Mail

Promotions

  1. Private Unveilings
  2. Gift Baskets
  3. Gift Certificates
  4. In-Store Special Promotions
  5. Competitions

Referrals

  1. Word-Of-Mouth
  2. Referral programme
  3. Reward schemes
  4. Referral exchanges

Networking

  1. Networking clubs
  2. Online network exchanges

Business Model

  1. Host Beneficiary
  2. Strategic Alliance
  3. Joint Ventures

 
Special Note               

To continue to do the same things and expect different results is one definition of madness.