35 Options to Get Customers Buying More Frequently

The untapped gold mine within almost any business are its customers.  Untapped because very few businesses focus marketing efforts on developing and sustaining their existing customers.

It's often said in marketing that it costs 6 times as much to make a sale to a new customer as it does to sell to an existing customer.

The message is clear, "You must actively market to your existing customers".

Here's 35 ideas to get you thinking about techniques to get your existing customers buying from you more frequently.

Focus on existing customers

1. Actively market to your existing customers
2. Listen to your customers – deliver what they want
3. Keep Customers Informed
4. Start A newsletter
5. Superior Customer Service
6. Target Profitable Customers
7. Overdeliver On your Promise
8. Priority hot line for most profitable
9. Active Customer Relationship Management

Business Model

1. Target a Specific Niche
2. Look for niches within niches
3. Use Service Contracts
4. Back-End Selling
5. Pre-Sell After First Sale

Reward Customers

1. Establish A Frequent Buyers Club And Card
2. Find Out Everything You Can About Customer
3. Competition
4. Previews
5. New Offers Every Week, Month
6. Personal letters
7. Reminder Schedule
8. Outgoing Calls
9. Promotional Premiums
10. Private Unveilings
11. Master The Art Of Saying Thank You
12. Sell The Experience As Much As The Product

Promotions

1. Statement Stuffers
2. Bag stuffers
3. Discount vouchers
4. Bring A Friend Free
5. Surprise Others
6. Appeal to the emotions
7. Make Your Customers Feel Guilty
8. Direct Mail
9. Target advertisements to existing customers

I am not suggesting that you should try to implement all of these ideas.  Work out your marketing strategy and stick to it.  Choose 3 or 4 ideas, form your plan and stick to it.

Of course, its even better if you can generate more profits from your customers too.