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Telemarketing for Small Businesses

Telemarketing is the process of using the telephone to promote your business using the telephone.  Note, there is no mention of sales in this definition.  Telesales is wholly different and often carries a negative connotation.

In telemarketing the emphasis is usually on obtaining a face to face meeting or an invitation to send more material.  Face to face meetings are the best way of getting more business.  If you can't get a face to face meeting then an invitation to send your marketing materials is hugely more beneficial to you that sending out bulk, unsolicited mailings.

Many small businesses consider telemarketing to be beyond their means.  They consider it the province of big business and big call centers.

Never could be further from the truth.  Instead, telemarketing is the ultimate cottage industry.  Got good personality?  Express yourself well?  Got phone?  Then you can earn good money as a telemarketer. 

For you, as a small business owner, telemarketing can be an incredibly cost effective way to reach a new market.

Use the links to telemarketing articles on this page to discover how to put telemarketing to work for your small business.

  • Telemarketing Accessible Way Of Reaching Your Cus
    Telemarketing: Accessible Way Of Reaching Your Customers Author: Robert Thatcher - It may be tiresome to deal with people from far-off places. But telemarketing resolves this altogether....
  • Telemarketing When To Take The Call
    Telemarketing - When To Take The Call Author: Richard Cussons There is a great misconception about telemarketing. Say that word and people conjure images of having their day interrupted by...
  • Telemarketing and Job Losses
    Telemarketing and Job Losses Author: Lance Winslow Telemarketing and DO NOT CALL lists sure made headlines, but I bet there is something you did not realize. The good news about such industries is...
  • What is Telemarketing
    What is Telemarketing Author: jdresse Heard about telemarketing? I bet you do. Telemarketing is an age old marketing practice that is commonly used by most companies or businesses which have a...
  • Telemarketing Merchant Account
    Telemarketing Merchant Account Author: Shane Penrod - If you are curious about a telemarketing merchant account, you can find useful information from most merchant account providers. Some do not wish...
  • Schedule Telemarketing Time For More Success
    Schedule telemarketing time for more success Author: Stan Rosenzweig Telephone canvassing, or cold calling, is the practice of sitting down with a long list of potential prospects you've never met...
  • How to Avoid Telemarketing Scams
    How to Avoid Telemarketing Scams Author: David McDonough How to Avoid Telemarketing Scams Offers of amazing investments and too-good-to-be-true offers are warning signs of telephone fraud. According...
  • Finding A Work At Home Telemarketing Job
    Finding A Work At Home Telemarketing Job Author: Aaron Schuelke Many of us have been fooled by the latest work at home hype that is popular today. Letter stuffers, medical transcription, online...
  • How to Stop Telemarketing Calls for Good
    How to Stop Telemarketing Calls for Good Author: B. Williams You come home from work after a long day, sink into the tub for a moment of reprieve and just as your muscles begin to relax the phone...
  • Is Telemarketing Still Viable for Small Businesses
    Is Telemarketing Still Viable for Small Businesses Author: Ronald Cantu The telephone is the lifeline for many small businesses and that includes telemarketing. Yet with the advent of the National No...
  • Is Telemarketing Effective
    Is Telemarketing Effective? Author: Matthew Noel Telemarketing is one of the most controversial elements of advertising and sales that has ever been. With a turn towards avoiding this means of...

 
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