Google Page Rank

Google's page rank is a proprietary method of rating a web page's importance on the internet. The intention appears to be to force web designers to concentrate on the content of their sites if they are to achieve good google rankings.

The precise algorithm for Google Page Rank is not published but it is known to be affected by:

• Original content
• Fresh, regularly updated content
• Themed sites i.e If your site is about marketing then pages devoted to crotchet will not help (and probably damage) your overall page rank
• Pages written for human readers and not designed to 'fool' the search engines
• Size of site - number of pages
• Number and quality of incoming links
  • From similarly themed sites
  • From sites with high page rank
  • From sites with high traffic
  • Important Sites with irrelevant links may be punished. Concentrate on quality of link, not quantity
• Number of outgoing links
• Internal links within your site

While the details of google page rank may not be completely known, it is very clear that the single most important thing in increasing the google page rank of your pages and site is down to the number and quality of the incoming links.

The Importance of Page Rank

More and more people know how to write 'search engine friendly' pages that are still good for human readers. So, in order to differntiate top quality content (the differntiating factor for the search engines in their quest for users) some other tool was needed.

As things stand, sites with higher google rankings are listed higher in search results than other optimised sites containing the same keywords but with a lower page rank.

Google do seem to have raised the bar. To rank highly in the search engines in the future will require outstanding, original content.

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